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Designing Offers to Fill Your Sales Funnel

Designing Offers to Fill Your Sales Funnel

Chapter SixDesigning Offers to Fill Your Sales Funnel The Two Parts of a Lead Generation Offer Many business owners and executives get hung up on the various ways they can structure a content offer. For instance, some will have heated discussions about whether ebooks...

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Building a Solid Content Strategy

Building a Solid Content Strategy

Chapter FiveBuilding a Solid Content Strategy Fresh content is the fuel that keeps your lead generation engine running. That’s not an overstatement; it’s just a fact. When you have great content posted on your website, blog, and social media profiles, you naturally...

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Attracting Visitors to Your Website

Attracting Visitors to Your Website

Chapter FourAttracting Visitors to Your Website The topic of attracting potential customers or clients to your website can be a tricky one. On the one hand, you can’t make your sales funnel work if you don’t have visitors who can convert into leads. But on the other...

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Building a Strong Business Website

Building a Strong Business Website

Chapter 3 Building a Strong Business Website There isn’t room in this short book for me to go through all the ins and outs of effective web design. I’ve already done that in another book, and the best practices in our industry are constantly changing. With that in...

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