Since 1994, we have been assisting clients with search engine optimization. SEO techniques of today are passionately different from those used with engines like Lycos, Excite, and Altavista. Web companies using old or “Black-Hat SEO
” techniques can land your website in no man’s land. That graveyard is a dark and expensive hole from which to be removed.
Back in the ‘Old-Days,’ we could stuff a company’s targeted keyword phrases in title tags, meta tags, and text within the web pages. Today’s algorithms used by search engines such as Google considers much more when listing sites above or below one another.
These days there are organic search results, pay-per-click results, local search results, social networking influence, webmaster tool accounts, Google Analytics, it goes on and on.
We can go on forever on the subject of search engine optimization. Please feel free to give us a call to discuss SEO options. A good place to start is reading our article titled “Climbing Google’s Pyramid: A Bottom-Up Approach to SEO.”
Remember, we were dealing with search engines before most our competition left their strollers, SERIOUSLY.