We are hearing versions of this question more and more, as business owners who weren’t in a rush to add mobile functionality to their websites in the past, suddenly began to realize they’ve got a lot of catching up to do. That’s because the consequences for not making your website mobile-friendly are getting worse every day.
With that in mind, the short answer is that it’s not too late to make the switch now, but it might be before too long. There’s never going to be a bad time to make a smart investment and catch up with technology, but businesses without responsive and adaptive websites are having a hard time competing.
Here are just a few of the most important reasons why…
Mobile is the New Normal
Just a few years ago, those of us in the Internet marketing industry were excited about the new challenges and possibilities associated with “mobile web design.” Now there is a debate about whether that term even means anything. After all, mobile smartphone and tablet users now make up the majority on the web. That means mobile-friendly web design isn’t a new category of work – it’s the normal for most businesses. The companies who haven’t caught up are the ones who stand out, and not in a good way. Mobile is the new normal, and you don’t want your business to be left behind.
Google is Prioritizing Mobile Compatibility
The engineers at Google know what their users want. Because more than half of their traffic is mobile, too, they have strongly integrated mobile functionality into their search algorithm. Test your site for mobile responsiveness here. For all the time, effort, and money business owners have put into search engine optimization, many don’t realize they’ll soon disappear from the rankings altogether because of a lack of mobile compatibility. If you weren’t going to improve your site to make it more usable to your buyers, then you should do so because the world’s most popular search engine will ignore you otherwise.
Going Mobile-Friendly is Good for Business
In the minds of many new clients, adding mobile functionality to a website means an enormous investment of time and money. The reality, though, is that it’s relatively simple to go from an existing layout to one that is responsive (which means that it adapts itself to different screen sizes and browsers). Given that it won’t cost a fortune, and that it opens business to mobile customers and increased search traffic, the improvement is a win-win that pays for itself pretty quickly.
If you’ve been putting off the upgrade to a mobile-friendly small business website, now is the time to catch up with the competition. You still have a chance to stay on the good side of Google and your customer base, but you don’t want to put yourself at a permanent disadvantage.