by Glenn Brooks | Jun 23, 2018 | WebSite Design, Featured Articles, Website Strategy Series
In all my years of working with web design, advertising, and internet marketing, I have yet to come across the perfect layout, strategy, or sales funnel. Some have been very good, and have worked out magnificently; others had gotten off to a shaky start before...
by Glenn Brooks | Jun 23, 2018 | WebSite Design, Featured Articles, Website Strategy Series
To a lot of business owners, “online reputation management” is a set of buzzwords that don’t have a lot of real-life meaning. What they don’t realize is that this phrase is a way of describing the way word-of-mouth advertising has moved into the digital age. It’s the...
by Glenn Brooks | Jun 23, 2018 | WebSite Design, Featured Articles, Website Strategy Series
It’s a little ironic, in a world where search engines can learn and social media is transforming communication, to say that an “old” technology like email can be the most powerful and cost-effective marketing channel around. But, facts are facts. While email...
by Glenn Brooks | Jun 23, 2018 | WebSite Design, Featured Articles, Website Strategy Series
Few trends have been as transformative over the past few years as the rise of online marketing videos. And yet, a lot of small and medium-sized businesses are missing out either because they don’t understand why video is so important or mistakenly think it costs a lot...
by Glenn Brooks | Sep 19, 2017 | WebSite Design, Featured Articles, Website Strategy Series
Just about every business owner and executive in the world uses social media. But I would say that a small minority uses social platforms productively. That’s because some aren’t bothering to market their businesses through social media at all, and a lot of those who...
by Glenn Brooks | Aug 31, 2017 | Website Strategy Series, Featured Articles, Search Engines
In contrast to Google’s algorithm, which is undergoing huge changes that are affecting SEO in unexpected ways, pay-per-click advertising (PPC) remains fairly consistent. You choose an audience, write a set of ads, and decide how much you’re willing to pay per click....
