by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter NineRefining Your Sales Funnel With Web Analytics From my position I get to see business owners and executives go through a few predictable stages of the lead generation process. First, they are excited by possibilities. Then, they start to wonder whether they...
by Glenn Brooks | Oct 10, 2019 | Marketing, WebSite Design
Chapter TenGrowing Your Lead Generation Sales Funnel If you have followed me to this point, you understand what you need to have before you can build a sales funnel and the basic steps needed to start generating leads from your website. You know how to create content...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter EightYour Online Reputation Up to this point, I have concentrated on describing what you need to set up a sales funnel and the way your interactions with prospects play out. However, it’s important to remember that there is a “hidden” step in the lead...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter SevenNurturing Leads In an ideal world, a potential customer would come across your content, respond to your call to action, and access your offer. Then, they would be so intrigued by what they read that they would have no choice but to schedule an appointment...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter SixDesigning Offers to Fill Your Sales Funnel The Two Parts of a Lead Generation Offer Many business owners and executives get hung up on the various ways they can structure a content offer. For instance, some will have heated discussions about whether ebooks...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter FiveBuilding a Solid Content Strategy Fresh content is the fuel that keeps your lead generation engine running. That’s not an overstatement; it’s just a fact. When you have great content posted on your website, blog, and social media profiles, you naturally...
