You still haven’t taken the time to set up a Facebook business page? Whether your business centers around online or local sales (or both), chances are it will benefit from the use of a Facebook page.
Boasting over 1.3 billion (yes, that’s billion) monthly users, Facebook is the largest and most popular social media network. When Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes founded the site in 2004, they had no idea just how much of an impact it would have on peoples’ everyday lives. Facebook is now available in over 70 languages, with three-quarters of its visitors accessing the site from outside the U.S.
Makes Your Business Easier For Customers To Find
Over the past decade, more and more people have opted to use the Internet to locate a business’s contact information as opposed to a phone book. In fact, a study conducted by Harris Interactive found that 70% of people in the U.S. “rarely or never” use a phone book, and 60% use the Internet to find contact information (source).
Potential customers and clients can find your business more easily if it has an active Facebook page. People may search for your business – either directly through Facebook or on a search engine – and come across your Facebook page, at which point they can find pertinent information like hours of operation, stress address, directions, phone number, website URL, etc.
Promotes Greater Brand Awareness
Having a Facebook page will also promote a greater brand awareness for your business. Facebook allows its user to upload custom cover pages, profile pics and more. You should take advantage of this by using your company’s official logo and other branded material. Doing so will display your business’s brand content to prospective customers and clients, some of whom may choose to purchase your goods and services in the future.
Interact With Customers
Once you have a Facebook page up and running, you can communicate directly with your clients on a convenient, easy-to-use platform. If a customer has a question about an order, he or she may instinctively use the company’s Facebook page for customer support rather than calling the company’s official1-800 number. Checking and moderating your Facebook page on a regular basis will allow you to respond to customer inquiries and resolve any complaints before they turn into a negative review.
Funnel Traffic To Your Website
Another benefit of setting up a business Facebook page is the traffic it offers to your site. Assuming you have a website up and running for your business (which you should), you can add the URL to your Facebook page. Some of the people who visit your Facebook page may decide to check out your website to learn more about your business. Of course, you can also post links on your Facebook page to articles, videos and other content on your site.
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