by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter SevenNurturing Leads In an ideal world, a potential customer would come across your content, respond to your call to action, and access your offer. Then, they would be so intrigued by what they read that they would have no choice but to schedule an appointment...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter SixDesigning Offers to Fill Your Sales Funnel The Two Parts of a Lead Generation Offer Many business owners and executives get hung up on the various ways they can structure a content offer. For instance, some will have heated discussions about whether ebooks...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter FiveBuilding a Solid Content Strategy Fresh content is the fuel that keeps your lead generation engine running. That’s not an overstatement; it’s just a fact. When you have great content posted on your website, blog, and social media profiles, you naturally...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter FourAttracting Visitors to Your Website The topic of attracting potential customers or clients to your website can be a tricky one. On the one hand, you can’t make your sales funnel work if you don’t have visitors who can convert into leads. But on the other...
by Glenn Brooks | Oct 10, 2019 | WebSite Design
Chapter 3 Building a Strong Business Website There isn’t room in this short book for me to go through all the ins and outs of effective web design. I’ve already done that in another book, and the best practices in our industry are constantly changing. With that in...
