by Glenn Brooks | Jun 23, 2018 | WebSite Design, Featured Articles, Website Strategy Series
Few trends have been as transformative over the past few years as the rise of online marketing videos. And yet, a lot of small and medium-sized businesses are missing out either because they don’t understand why video is so important or mistakenly think it costs a lot...
by Glenn Brooks | Sep 19, 2017 | WebSite Design, Featured Articles, Website Strategy Series
Just about every business owner and executive in the world uses social media. But I would say that a small minority uses social platforms productively. That’s because some aren’t bothering to market their businesses through social media at all, and a lot of those who...
by Glenn Brooks | Aug 31, 2017 | Website Strategy Series, Featured Articles, Search Engines
In contrast to Google’s algorithm, which is undergoing huge changes that are affecting SEO in unexpected ways, pay-per-click advertising (PPC) remains fairly consistent. You choose an audience, write a set of ads, and decide how much you’re willing to pay per click....
by Glenn Brooks | Aug 31, 2017 | Social, Featured Articles, Search Engines
Every week, I meet with business owners who want to market their companies and engage customers through Facebook. It’s not hard to understand why: with more than a billion registered users worldwide, Facebook is probably second only to Google regarding its reach. If...
by Glenn Brooks | Aug 13, 2017 | Website Strategy Series, Featured Articles, Search Engines
Ever since the first handful of marketers figured out that you could bring hundreds or thousands of customers to a website every day by mastering search engine optimization (SEO), businesses have been looking for new ways to improve their visibility on search sites....
