by Glenn Brooks | Sep 19, 2017 | WebSite Design, Featured Articles, Website Strategy Series
Just about every business owner and executive in the world uses social media. But I would say that a small minority uses social platforms productively. That’s because some aren’t bothering to market their businesses through social media at all, and a lot of those who...
by Glenn Brooks | Aug 31, 2017 | Website Strategy Series, Featured Articles, Search Engines
In contrast to Google’s algorithm, which is undergoing huge changes that are affecting SEO in unexpected ways, pay-per-click advertising (PPC) remains fairly consistent. You choose an audience, write a set of ads, and decide how much you’re willing to pay per click....
by Glenn Brooks | Aug 31, 2017 | Social, Featured Articles, Search Engines
Every week, I meet with business owners who want to market their companies and engage customers through Facebook. It’s not hard to understand why: with more than a billion registered users worldwide, Facebook is probably second only to Google regarding its reach. If...
by Glenn Brooks | Aug 13, 2017 | Website Strategy Series, Featured Articles, Search Engines
Ever since the first handful of marketers figured out that you could bring hundreds or thousands of customers to a website every day by mastering search engine optimization (SEO), businesses have been looking for new ways to improve their visibility on search sites....
by Glenn Brooks | Aug 13, 2017 | Website Strategy Series, Featured Articles, WebSite Design
Most business websites are to be just websites; they have a nice look, and a little bit of content, but don’t benefit the companies that measurably own them. That’s not good enough anymore. In 2017, your website is likely to be the first thing that anyone notices...
by Glenn Brooks | Jun 27, 2017 | Website Strategy Series, Featured Articles, Hosting, Search Engines, WebSite Design
As a rule of thumb, your average business owner is going to pay a lot more attention to the way their website looks than they do its actual performance. They’ll obsess over layouts, graphics, and colors, but don’t devote a lot of mental space to how quickly their...
