Strategy #9: Cultivate and Grow Your Online Reputation
To a lot of business owners, "online reputation management" is a set of buzzwords that don't have a lot of real-life meaning. What they don'...
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Website Strategy #8: Revitalize Your Email Marketing
It's a little ironic, in a world where search engines can learn and social media is transforming communication, to say that an "old" technol...
Website Strategy #7: Integrate Video Into Your Internet Marketing
Few trends have been as transformative over the past few years as the rise of online marketing videos. And yet, a lot of small and medium-si...
Website Strategy #6: Use Social Media Productively
Just about every business owner and executive in the world uses social media. But I would say that a small minority uses social platforms pr...
Website Strategy #5: Make Your PPC Campaigns Efficient
In contrast to Google's algorithm, which is undergoing huge changes that are affecting SEO in unexpected ways, pay-per-click advertising (PP...
7 Tips to Make Facebook Work for Your Business
Every week, I meet with business owners who want to market their companies and engage customers through Facebook. It's not hard to understan...
Website Strategy #4: The New Age of Search Engine Optimization
Ever since the first handful of marketers figured out that you could bring hundreds or thousands of customers to a website every day by mast...
Website Strategy #3: Build a Sales Funnel for Growth
Most business websites are to be just websites; they have a nice look, and a little bit of content, but don't benefit the companies that mea...
Website Strategy #2: Emphasize Website Performance and UX
As a rule of thumb, your average business owner is going to pay a lot more attention to the way their website looks than they do its actual ...
How to Build a Web Presence Your Competitors Will Hate
Have you ever run into an online competitor who seemed like an immovable object – the proverbial rock you just can't break? That's not the p...
4 Tasks That Should Happen Before Web Design
This article is assuming you have decided on a web design team and now it is time to get the ball rolling. For a lot of business owners, the...
Website Strategy #1: Give Your Website a Job
If I could fill a room with hundreds of business owners or marketing executives, and ask them how many thought a company needed a good websi...