Web Site Search Engine Marketing & OptimizationThe marketing of your Web site is not much different than marketing any other product, service or event. However, there is specialized knowledge about Search Engines such as Google, Yahoo, Bing and others that is required.
The major search-engine companies and their algorithms change frequently. Many companies use back end search technology from other companies and even competitors that will influence your search engine rankings. These affiliations that are formed along with many re-writes of indexing algorithms, completely change the manner in which your web site's pages may be indexed. The only constant with search engines, is that they continually change.
WebWize, Inc. always suggest budgeting for search engine marketinig prior to developing a new web site. SEO/SEM (search engine optimization/search engine marketing) can easily run as much or more than web site design and development costs. It is imperative your web site code is techinically compliant to W3 standards and is 'Search Engine Friendly" for optimal indexing.
Performing Keyword Analysis prior to developing your textual content for your web site is a good idea. Doing so ensures the text within your web pages contain the 'key-word' phrases potential customers are using on Google and other search engines.
There are many other tasks that should be completed prior, during and after your web site is developed. Make the Wize decision and Call us TODAY for a free Search Engine Optimization/Marketing Consultation at 713-682-7111.